What Is Google Adsense ?

Google Adsense, this is a program which is running by Google which allows those publishers who are in the google network of content, site to serve some automatic texts, images, videos or interactive media advertisements which got targeted to the sites contents maintained and made by google and they're generating the revenue on either per-impression or per-click basis. A cost-per-action service beta is tested by Google, but it is discontinued, in OCT 2008 in the favor of double clicks the offering got owned by google. In 2011 Q1 Google earned 2.43 billions US Dollar and 9.71 billions annualized. Through Google Adsense the google earned about 28% of total revenue.

Overview :

Google uses the Internet search technology to serve the professional advertisements based on website contents, the user's geographical location, and many other factors. Those people who wanted to advertise with Google's targeted advertisements system may have to enroll through Google Words. The Adsense has become one of the popular companies is specializes in creating and placing the banners advertisements on a website, because the advertisements are less intrusive and the advertisement's content is often relevant to the website.

Many of the people uses Adsense for their websites to monetize their content; it is the most popular advertising network for them. Adsense has been particularly important to delivering the advertising revenue for the small website that do not have the resources for developing the advertising for sales programs and sales it to people to generate revenue with. To fill the websites with advertisements that are relevant to the recent topics discussed, webmasters place a brief HTML code on the website's page. Websites which are content-rich have got very successful with this advertising program, as noted in a number of publisher case studies on the Adsense website. Adsense publishers my place only three advertises/ad units per-page.

Some of the webmasters place significant efforts into maximizing their own Adsense income. They do this in three ways :

1. They use a wide range of traffic generating techniques, including but not limited to online advertising.
2. They place value able contents to their websites which attracts Adsense advertisements, which pay out the most when they are clicked by the visitors.
3. They use text contents to their website that increases the visitors to click on advertisements. Not that Google prohibits webmasters from using phrases like "Click on my Adsense ads" to increase click rates. The phrases which are accepted are "Sponsored Links" and "Advertisements".

The source of all Adsense income are the AdWords program, which has a complex pricing model in turn base on a Vickrey second price auction. Adsense give commands an advertiser to submit  a sealed advertise bid (i.e., a bid is not observable by the competitors). Additionally, for any given click received, above the second highest bid advertisers pay only one bid increment. Google currently shares 68% of revenue which is generated by Adsense with content network partners, and 51% of revenue which is generated by Adsense for Search partners.